Indexing a site in seo
Get your business online
Before a site appears in search results, a search engine must
index it. An indexed site will have been visited and analyzed by a
search robot with relevant information saved in the search engine
database. If a page is present in the search engine index, it can be
displayed in search results otherwise, the search engine cannot know
anything about it and it cannot display information from the page..
Most average sized sites (with dozens to hundreds of pages)
are usually indexed correctly by search engines. However, you should
remember the following points when constructing your site. There are two
ways to allow a search engine to learn about a new site:
- Submit the address of the site manually using a form
associated with the search engine, if available. In this case, you are
the one who informs the search engine about the new site and its address
goes into the queue for indexing. Only the main page of the site needs
to be added, the search robot will find the rest of pages by following
links.
- Let the search robot find the site on its own. If there is
at least one inbound link to your resource from other indexed resources,
the search robot will soon visit and index your site. In most cases,
this method is recommended. Get some inbound links to your site and just
wait until the robot visits it. This may actually be quicker than
manually adding it to the submission queue. Indexing a site typically
takes from a few days to two weeks depending on the search engine. The
Google search engine is the quickest of the bunch.
Seo tips
This section provides information based on an analysis of
various seo articles, communication between optimization specialists,
practical experience and so on. It is a collection of interesting and
useful tips ideas and suppositions. Do not regard this section as
written in stone, but rather as a collection of information and
suggestions for your consideration.
- Outbound links. Publish links to authoritative resources in
your subject field using the necessary keywords. Search engines place a
high value on links to other resources based on the same topic.
- Outbound links. Do not publish links to FFA sites and other
sites excluded from the indexes of search engines. Doing so may lower
the rating of your own site.
- Outbound links. A page should not contain more than 50-100
outbound links. More links will not harm your site rating but links
beyond that number will not be recognized by search engines.
- Inbound site-wide links. These are links published on every
page of the site. It is believed that search engines do not approve of
such links and do not consider them while ranking pages. Another opinion
is that this is true only for large sites with thousands of pages.
- The ideal keyword density is a frequent seo discussion
topic. The real answer is that there is no ideal keyword density. It is
different for each query and search engines calculate it dynamically for
each search query. Our advice is to analyze the first few sites in
search results for a particular query. This will allow you to evaluate
the approximate optimum density for specific queries.
- Site age. Search engines prefer old sites because they are more stable.
- Site updates. Search engines prefer sites that are
constantly developing. Developing sites are those in which new
information and new pages periodically appear.
- Domain zone. Search engines prefer sites that are located in
the zones .edu, .mil, .gov, etc. Only the corresponding organizations
can register such domains so these domains are more trustworthy.
- Search engines track the percent of visitors that
immediately return to searching after they visit a site via a search
result link. A large number of immediate returns means that the content
is probably not related to the corresponding topic and the ranking of
such a page gets lower.
- Search engines track how often a link is selected in search
results. If some link is only occasionally selected, it means that the
page is of little interest and the rating of such a page gets lower
- Use synonyms and derived word forms of keywords, search engines will appreciate that (keyword stemming).
- Search engines consider a very rapid increase in inbound
links as artificial promotion and this results in lowering of the
rating. This is a controversial topic because this method could be used
to lower the rating of one's competitors.
- Google does not take into account inbound links if they are
on the same (or similar) hosts. This is detected using host IP
addresses. Pages whose IP addresses are within the range of
xxx.xxx.xxx.0 to xxx.xxx.xxx.255. are regarded as being on the same
host. This opinion is most likely to be rooted in the fact that Google
have expressed this idea in their patents. However, Google employees
claim that no limitations of IP addresses are imposed on inbound links
and there are no reasons not to believe them.
- Search engines check information about the owners of
domains. Inbound links originating from a variety of sites all belonging
to one owner are regarded as less important than normal links. This
information is presented in a patent.
- Search engines prefer sites with longer term domain registrations.