Inbound links to sites
Inbound links to the page is one of the key factors in page ranking. It makes sense to assume that interesting sites will have more inbound links. This is because The search engine will use this inbound link criterionLink importance in seo
Simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.google.com should mean much more than a link from some homepage like www.srwebs.com/myhomepage.html. You have to take into account link importance as well asnumber of links.
Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet.
Link text
The link text of any inbound site link is important in search result ranking. The anchor text is the text between the HTML tags and and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.Relevance of referring pages
As well as link text, search engines also take into account the overall information content of each referring page.Example: Suppose we are using seo to promote a language resource. In this case a link from a site about education will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines.
Increasing link popularity
Submitting to general purpose directoriesOn the Internet, many directories contain links to other network resources grouped by topics. The process of adding your site information is called submission.
Such directories can be paid or free of charge, they may require a backlink from your site or they may have no such requirement. The number of visitors to these directories is not large so they will not send a significant number to your site. However, search engines count links from these directories and this may enhance your sites search result placement.
Important! Only those directories that publish a direct link to your site are worthwhile from a seo point of view. Script driven directories are almost useless. This point deserves a more detailed explanation. There are two methods for publishing a link. A direct link is published as a standard HTML construction , etc. Search engines understand only those links that are specified directly in HTML code.
You should not submit your site to free-for-all directories. Such directories automatically publish links related to any search topic and are ignored by search engines.
Submitting sites to directories does not often result in a dramatic effect on site traffic, but it slightly increases the visibility of your site for search engines. This useful seo option is available to everyone and does not require a lot of time and expense, so do not overlook it when promoting your project.
DMOZ directory
The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a seo aware webmaster.It is not easy to get your site into the DMOZ directory; there is an element of luck involved. Your site may appear in the directory a few minutes after it has been submitted or it may take months to appear.
Link exchange
It is still an effective way to increase link popularity if you observe several simple rules.- Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective .
- Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable PageRank (3-4 or higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 50, and so on.
- Do not create large link directories on your site.
- Use a separate page on the site for link exchanges. It must have a reasonable PageRank and it must be indexed by search engines, etc. Do not publish more than 50 links on one page (otherwise search engines may fail to take some of the links into account).
- Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your backlinks from time to time.